Privacy Policy

This Privacy Policy explains how Mare SRL Unipersonale (“we”, “us”, “our” or “the Company”) collects, uses, stores, discloses, and protects personal data when users access or interact with the website bricolinea.com (“the Website”), including the purchase of products, account registration, newsletter subscription, and any other services offered.

We process personal data in accordance with the Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR), applicable national legislation, and any relevant guidelines issued by data protection authorities.

Data Controller
Mare SRL Unipersonale
Via Filippo Saporito, 54
81031 Aversa (CE), Italy
Email: info@bricolinea.com
VAT Number (Partita IVA): 04826710610

1. Categories of Personal Data We Collect

We may collect the following categories of personal data when you interact with the Website:

1.1 Data Provided Directly by the User

First and last name
Shipping and billing address
Email address and telephone number
Company name and VAT number (if applicable)
Account login details (username and encrypted password)
Order and payment details (payment method, transaction ID, purchase history)
Communications sent to us (customer support, chat, email inquiries)

1.2 Data Collected Automatically

When accessing the Website, we automatically collect:

IP address and approximate geolocation
Browser type, device type, and operating system
Pages viewed, time spent, clickstream behavior
Cookies and tracking technologies
For more details, refer to our Cookie Policy.

1.3 Data from Third Parties

We may receive data from:

Payment service providers
Delivery and logistics partners
Advertising networks and analytics providers
Social media platforms if you interact with our content

2. Purposes of Processing and Legal Bases

Purpose of Processing	Description	Legal Basis
Account creation and management	To allow users to register, log in, and manage profiles	Contract performance
Order processing and product delivery	To manage purchases, invoicing, shipment and returns	Contract performance / Legal obligation
Customer support	To respond to user inquiries or complaints	Contract performance / Legitimate interest
Compliance with legal and tax regulations	To maintain accounting and statutory records	Legal obligation
Website operation and security	To maintain server performance and prevent fraud	Legitimate interest
Analytics and performance monitoring	To analyze Website usage and improve services	Legitimate interest
Marketing communications	To send newsletters, offers, promotions	Consent
Profiling for personalized offers	To analyze buying behavior and preferences	Explicit consent

Users may withdraw consent at any time without affecting the lawfulness of prior processing.

3. How We Store and Protect Data

We implement appropriate technical and organizational security measures, including:

SSL encryption and HTTPS
Encrypted password storage
Role-based access permissions
Firewall and intrusion prevention systems
Regular security audits and backups

No method of internet transmission is completely secure; however, we take all reasonable steps to reduce risks.

4. Data Retention Periods

Data Type	Retention Period
Account data	As long as the account remains active
Order and billing information	Minimum 10 years (tax and accounting laws)
Customer support communications	Until request closure + maximum 24 months
Marketing data	Until withdrawal of consent
Cookies	As specified in the Cookie Policy

5. Sharing and Transfer of Data

We may share data only when necessary and only with authorized third parties such as:

Payment processors (e.g., PayPal, Stripe, Klarna)
Courier and delivery companies
Hosting and cloud infrastructure providers
CRM, email marketing, and customer management platforms
Professional consultants (legal, accounting, auditing)
Advertising and analytics partners (Google, Meta, TikTok, etc.)

All third parties operate as Data Processors and are bound by confidentiality agreements.

International Transfers

If data is transferred outside the EU/EEA, we ensure adequate protection through:

European Commission Adequacy Decisions, or
Standard Contractual Clauses (SCCs).

6. User Rights Under GDPR

Users can request, at any time:

Access to personal data
Correction of inaccurate or incomplete data
Deletion of data (“Right to be forgotten”)
Restriction of processing
Objection to processing based on legitimate interests
Withdrawal of consent for marketing or profiling
Data portability (transfer to another provider)

Requests should be sent to: info@bricolinea.com
We respond within 30 days.

Users also have the right to lodge a complaint with the Italian Data Protection Authority (Garante Privacy).

7. Automated Decision-Making and Profiling

We may use analytical systems to understand user purchasing preferences and suggest relevant products or promotions.
Profiling is never used to produce legal or significantly impactful decisions without explicit consent.

8. Links to External Websites

Our Website may contain links to third-party sites.
We are not responsible for the privacy practices of such websites.
We encourage users to review their policies individually.

9. Updates to This Privacy Policy

We may modify this Privacy Policy to reflect:

Changes in laws
Technical updates
New business practices

The updated version will always be available on this page.

10. Contact Information

For any privacy-related inquiries, rights requests, or clarifications:

Mare SRL Unipersonale
Via Filippo Saporito, 54
81031 Aversa (CE), Italy
Email: info@bricolinea.com
VAT Number (Partita IVA): 04826710610